XEXYMIX Opens First Southeast Asia Flagship Store in Jakarta
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( L to R : Mr. and Mrs. Hong, Leonardo, Troy Fridatama, Elxi Elvina, Yoon Jee Hong, Mr. Han Dae Gwang, dan Alexander Dwiky)
Marking Regional Expansion, Premium Athleisure Brand XEXYMIX Opens Its First Southeast Asia Flagship Store in Jakarta
Jakarta, June 15, 2026 – The growth of healthy living trends and increasing public awareness of wellness have significantly changed the way consumers choose their everyday clothing. Activewear is no longer worn solely for exercise; it has become an essential part of a modern lifestyle that prioritizes comfort, functionality, and self-expression.
Recognizing this shift, XEXYMIX, the premium athleisure brand from South Korea, has officially opened its first flagship store in Southeast Asia at ASHTA District 8, Jakarta. The new store marks an important milestone in the company's regional expansion while reinforcing XEXYMIX's commitment to the Indonesian market, which continues to demonstrate strong growth in the activewear and athleisure segments.
Indonesia was selected as the location for XEXYMIX's first flagship store in Southeast Asia due to the rapid growth of its sports and wellness communities, supported by strong consumer interest in premium activewear products. Jakarta, as the country's urban lifestyle and wellness hub, is considered a strategic location to bring the XEXYMIX shopping experience closer to consumers.
"Indonesia is one of the most exciting growth markets for XEXYMIX in Southeast Asia. We are witnessing lifestyle changes that encourage people to become more active, along with increasing demand for products that support daily activities without compromising comfort and style. The opening of this store reflects our confidence in the long-term potential of the Indonesian market and our commitment to growing alongside the community that has become an important part of the XEXYMIX journey," said Yoonjee Hong, Brand Director of XEXYMIX Indonesia.
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Yoon Jee Hong, Brand Director, XEXYMIX Indonesia
Founded in Seoul, South Korea, XEXYMIX is recognized as one of Asia's leading athleisure brands and holds the record for the largest online leggings sales in South Korea. Starting with a mission to help Asian women feel more comfortable and confident in themselves, XEXYMIX has grown into a global brand that combines material technology, performance, and design to meet the diverse needs of modern lifestyles.
One of its flagship products is the Black Label Signature Leggings, designed to provide all-day comfort through a combination of premium materials, optimal flexibility, and body-contouring support that moves naturally with the wearer. Various XEXYMIX collections are also equipped with 4-way stretch, sweat-wicking, and quick-dry technologies, featuring soft fabrics that are comfortable on the skin, highly durable, and offer lightweight compression support.
More than just a retail space, the XEXYMIX flagship store at ASHTA District 8 has been designed as a destination that brings together active lifestyles, community engagement, and an integrated shopping experience. To celebrate the opening, XEXYMIX will host a series of activities throughout the week, including wellness sessions, yoga classes, media and creator experiences, Korean community gatherings, and collaborations with various lifestyle partners, including LANEIGE.
During the grand opening period, customers can also enjoy a range of exclusive offers, including 20% off all products, early access to selected new collections, store-exclusive merchandise, and personalized legging services featuring custom names or messages that are available only at the XEXYMIX flagship store at ASHTA District 8.
Through the opening of its first store in Southeast Asia, XEXYMIX hopes to further contribute to promoting active lifestyles among Indonesians while setting a new standard for premium athleisure shopping experiences across the region.
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IMAGE CREDIT: Courtesy of XEXYMIX
For more information, please visit:
Website: https://xexymix.co.id/pages/new-to-xexymix
Instagram: https://www.instagram.com/xexymix_indonesia/
