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Big news: affluent Chinese tourists are set to surge by 300% this year. Indonesia, as a popular tour destination, captivates high-end Chinese travellers, for once-in-a-lifetime experiences like diving, luxury experiences, and natural and cultural immersion. Huge chance for your hotel ? We're here to help you capitalize on that.
I’m Frank, founder of Brands Without Borders. We’re this cool, boutique agency that has extensive experience helping hotels, travel agents, and hospitality clients to get noticed by Chinese luxury jet-setters. How? Through some smart digital marketing and teaming up with the many luxury travel agencies in China.
Brands Without Borders provided invaluable training on the Chinese digital landscape and Chinese social media for our team. They were helpful, responsive and detail-oriented throughout our collaboration, and created a bespoke research project and training plan for multiple stakeholders. The insight they provided greatly improved our understanding and knowledge base, upskilling the whole team working with China.
- Social Media Department British Museum -
Here is what we offer:
LOCALISE your company’s brand strategy for China, incl. positioning, visual identity, Chinese brand name, core messages, etc.
CREATE official accounts on major Chinese social media platforms (incl. WeChat, Little Red Book, Weibo, etc.)
DEVELOP engaging and informative content in line with your brand messaging guidelines.
DISTRIBUTE PR stories by to 300+ regional media and other paid media channels.
BUILD social CRM system for ultimate customer experiences.
ORGANISE press FAM trips for media and influencers.
LAUNCH media events, incl. roadshows, in Beijing or Shanghai.
DRIVE traffic to official sales channels for direct booking.
ENGAGE travel agencies, high-end tour groups and existing customers, etc.
If this is something of your interest, I can share more detailed information with you. Would you be available for a call this week?
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FRANK YE 叶凡非
Director, Client Service & Strategy
London | California | Beijing | Hangzhou
frank.ye@bwbconsultancy.com
https://www.bwb.agency
Ready to take your brand to China? Look no further. We offer everything you need to connect with the Chinese consumers. From on-the-ground market research and effective strategies, to meaningful campaigns and impactful creatives, we've got you covered.
Building a brand? Not easy. Taking the brand to the world? Even harder. That's why our global strategy, design and marketing experts, come together to assist you develop, localize, and amplify your brand properly in your desired market, even away from home.
Brands Without Borders is brand-first marketing consultancy dedicated to helping ambitious brands reach, settle and grow in the world's most exciting markets away from home with ease and confidence.
With a focus on China (for now), the fastest growing yet immensely unique market in the world, our mission is to drive growth for brands, no matter you're coming from China or heading there, through properly localised communication.
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